Services
white paper
A white paper can serve numerous objectives. It can describe in detail a new product or service, or else expound on a novel solution to a pressing business problem. They can range from the highly technical to the theoretical. No matter the character of a white paper, a well-produced one will leave readers wanting more. If you are selling a product or service, it should lead them to contact you and chose you. If you are seeking investment capital, it should convince potential investors that your innovation has the potential to be the next big thing in your given industry.
what will it cost?
white paper planning fee: $800
White paper planning is essential before beginning the writing process. It is the first step to ensure we have a workable outline, content strategy, and timeline in place that will make the project run smoothly. The white paper plan is comprehensive enough that you can choose to finish the white paper in-house, using it as a guide. Or else, hire me to write it for you. The planning fee is due in full before starting work.
white paper writing fee: $4,500 – $10,000
The fee for writing a white paper will vary depending on several factors, including length, complexity, and the amount of research involved. The writing fee is due half upon beginning the project, and half upon completion.
case study
A case study, also known as a customer success story, is a first-hand account of your client’s experience when using your product or service. It is a valuable piece of sales collateral, as it is credible proof that you have succeeded in tackling a problem for a previous client. The most critical part of case studies is the client interview, where I speak with your client and draw out vibrant, laudatory quotes that make you the hero that saved the day. My background as an international trade magazine journalist refined my interview skills so I know how to draw out the best in my interview subjects.
what will it cost?
case study research fee: $350
In order to craft a narrative specific to your company and industry, I conduct research into your company and client. This is a one-time fee, meaning that if there are multiple case studies it is only charged for the first one.
case study writing fee: $1,800 – $2,500
The fee for writing a case study will vary depending on length. I charge between $500 and $1000 per page, which scales as page number increases. The average page length for a case study these days is between 2 and 3 pages. The writing fee is due half upon beginning the project, and half upon completion.
technical blog/article
Blogs are a great way to get your voice heard on a regular basis and drive traffic to your website. They’re powerful content defined by their flexibility, conciseness, and contemporary viewpoint. A solid technical blog is focused rather than broad, conversational and topical rather than research-heavy. Articles written to be placed in industry magazines are another strategy that is proven to bring attention to your company. These often require interviews and market research and are most effective when written in an easily digestible, journalistic tone.
what will it cost?
technical blog fee: $500 – $750 per 1000 – 2000 word blog post